Sustainability Labels in the Shadow of the Law

This book explores how EU legal frameworks, such as competition law, consumer law, and fundamental rights law, can influence consumer behavior towards sustainable consumption. It suggests that a critical application of insights from cognitive science and behavioral economics can help overcome the inhibiting effects of rationalist approaches and promote sustainable consumption.

Format: Hardback
Length: 121 pages
Publication date: 29 April 2022
Publisher: Springer Nature Switzerland AG

This comprehensive book delves into three pivotal EU legal frameworks, namely EU competition law, EU consumer law, and EU fundamental rights law, with the aim of understanding their potential impact on consumer behavior regarding sustainable purchasing. By venturing beyond a mere rationalist interpretation of EU law, the book seeks to explore the nuances and complexities of these frameworks in relation to sustainability labels.

It is evident that rational approaches to the interpretation and application of EU law have had a significant influence, but it is also acknowledged that these approaches may inadvertently hinder sustainable consumption. Through a critical examination of these frameworks, the book proposes remedies to counteract this inhibitive effect. By drawing insights from cognitive science and behavioral economics, the book aims to provide a fresh perspective on the legal interpretation and application of EU law, ultimately fostering a more sustainable consumer landscape.

EU competition law plays a crucial role in shaping the market environment and promoting fair competition. However, the application of rationalist approaches to this law may inadvertently restrict the development and promotion of sustainable products and services. The book explores how a noncritical application of rationalist principles can hinder the recognition and enforcement of sustainability labels, ultimately impeding consumer choices.

Furthermore, EU consumer law aims to protect consumers from unfair practices and ensure their rights are safeguarded. However, the use of rationalist interpretations may overlook the psychological and behavioral factors that influence consumer behavior when it comes to sustainable purchasing. The book proposes how a critical application of insights from cognitive science and behavioral economics can enhance consumer understanding and decision-making, thereby promoting sustainable consumption.

EU fundamental rights law serves as a cornerstone of the EU legal framework, protecting the rights and freedoms of individuals. However, the interpretation and application of this law in relation to sustainability labels may not fully account for the diverse needs and preferences of consumers. The book explores how a critical application of insights from cognitive science and behavioral economics can ensure that fundamental rights are safeguarded while also promoting sustainable consumption.

In conclusion, this book offers a valuable contribution to the field of EU law and consumer behavior. By critically examining the impact of EU legal frameworks on sustainable consumption, the book provides remedies to overcome the inhibitive effects of rationalist approaches. By integrating insights from cognitive science and behavioral economics, the book aims to foster a more sustainable consumer landscape, promoting the development and adoption of sustainable products and services.

Weight: 383g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030958015
Edition number: 1st ed. 2022