Sustainability Marketing: New directions and practices

Organizations must realign their profitability strategies to demonstrate engagement with sustainable practices due to changing business needs and consumer awareness. Sustainability Marketing: New directions and practices explores how an increase in customer desire for sustainable products can form a key part of new marketing strategies. The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability to leave a positive impact on the planet and people.

\n Format: Hardback
\n Length: 280 pages
\n Publication date: 05 May 2021
\n Publisher: Emerald Publishing Limited
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Organizations must adapt their profitability strategies to align with evolving business needs and heightened consumer awareness regarding social and ecological issues. This necessitates a reevaluation of their financial objectives to demonstrate their commitment to sustainable practices.

Sustainability Marketing: New Directions and Practices delves into how the growing demand for sustainable products can be a pivotal component of innovative marketing strategies. The authors shed light on approaches that harness the ecological, social, and profitability benefits of sustainability within businesses, while elucidating the strategic mindset necessary for crafting marketing strategies that offer a competitive edge. The book employs the Triple Bottom Line concept, emphasizing the importance of developing, refining, and implementing marketing strategies that prioritize sustainability, aiming to create a positive impact on the planet and its inhabitants.

Sustainability Marketing offers valuable insights and solutions to scholars, marketers, and decision-makers seeking to excel in industries where sustainability is increasingly prioritized.

\n Weight: 526g\n
Dimension: 159 x 240 x 23 (mm)\n
ISBN-13: 9781800712454\n \n