Sustainable and Collaborative Tourism in a Digital World

This book explores how tourism marketing can evolve and advance to address the challenges of exploitative consumerism and new collaborative business models, and offers insights from world experts on how to achieve this.

Format: Paperback / softback
Length: 256 pages
Publication date: 01 April 2021
Publisher: Goodfellow Publishers Limited

This book presents a collection of the finest papers presented at the 8th ATMC (Advances in Tourism Marketing Conference) in 2019. Contributions from esteemed academic experts worldwide address two critical challenges facing the tourism industry. Firstly, the criticism that tourism marketing promotes exploitative consumerism and fuels hedonistic tendencies. This volume aims to demonstrate that marketing skills and techniques can be utilized for positive purposes by understanding market needs, designing more sustainable products, and identifying persuasive communication methods to transform unsustainable behaviors among tourists. The contributions in this volume present theories, methods, and results for enhancing sustainable marketing techniques. Secondly, the challenge of new and rapidly growing collaborative business models, such as Airbnb and Uber, which are often portrayed as more sustainable than traditional ones due to their empowerment of ordinary people and promotion of resource sharing. This volume explores how sharing practices in business raise new social challenges and ethical dilemmas. Sustainable and Collaborative Tourism in a Digital World offers insightful discussions and insights from esteemed experts in the field on how tourism marketing can evolve and adapt to meet these emerging challenges and seize opportunities. Part of the Advances in Tourism Marketing Series, a series of cutting-edge research-informed edited books that provide an in-depth exploration of contemporary marketing phenomena in the realm of travel and tourism. Series editors: Alan Fyall, University of Central Florida, USA, Metin Kozak, Dokuz Eylul University, Turkey, and Antónia Correia, Universidade do Algarve, Portugal.

Weight: 380g
Dimension: 154 x 235 x 18 (mm)
ISBN-13: 9781911635772