Sustainable Marketing and Customer Value

This book explores the facets in which markets can be reached sustainably delivering value to people, planet, and creating prosperity. It discusses the dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, and the practice of deprioritizing sustainability ideas in pursuit of short-term business goals. It is of primary relevance to research scholars and business students, but also to marketing academics and professionals.

Format: Hardback
Length: 326 pages
Publication date: 28 December 2022
Publisher: Taylor & Francis Ltd

Anticipating a strategic shift in marketing in the post-COVID-19 era, this book aims to gather insightful perspectives from researchers and practitioners through in-depth research on the diverse aspects of industrial transformation. It explores the ways in which markets can be reached sustainably, delivering value to people, the planet, and fostering prosperity.

Sustainable Marketing and Customer Value provides a comprehensive overview and framework for key ideas that connect marketing, consumption, and sustainability. It addresses dominant areas of research in sustainability from a marketing perspective, the origins of interest in sustainability, and the practice of deprioritizing sustainability ideas in pursuit of short-term business goals.

This book will be of primary relevance to research scholars and business students, but it is also written for marketing academics and professionals, particularly those working in large corporations.

Weight: 628g
Dimension: 160 x 241 x 25 (mm)
ISBN-13: 9781032002446