Michelle Carvill,Gemma Butler,Geraint Evans
Sustainable Marketing: How to Drive Profits with Purpose
Sustainable Marketing: How to Drive Profits with Purpose
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- Condition: Brand new
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- More about Sustainable Marketing: How to Drive Profits with Purpose
Sustainable Marketing is a must-read for business leaders and marketing executives, providing a comprehensive guide to implementing, driving, and maintaining sustainable practices in any organization. It is shortlisted for the Business Book Awards 2022 and offers a unique blend of academic research and practical case studies.
Format: Hardback
Length: 320 pages
Publication date: 21 January 2021
Publisher: Bloomsbury Publishing PLC
Shortlisted for the Business Book Awards 2022, Sustainable Marketing: The New Benchmark for Modern Marketing, by three marketing experts with decades of experience, provides a comprehensive guide to implementing, driving, and maintaining sustainable practices in any organization. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability at their own peril. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving, and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Weight: 610g
Dimension: 163 x 241 x 33 (mm)
ISBN-13: 9781472979131
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