Sustainable Marketing: The Industry’s Role in a Sustainable Future

Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing, challenging the traditional role and providing a vision for change. It equips marketing professionals with the mindset and tools to transform their work and the industry as a whole into a force for good.

Format: Paperback / softback
Length: 328 pages
Publication date: 03 December 2023
Publisher: Kogan Page Ltd

The importance of sustainable marketing has surged in recent years, as it has become an essential requirement for the future. However, many marketers may feel uncertain about their ability to deliver on sustainable promises to their clients and customers. Sustainable Marketing is a comprehensive guide that aims to embed sustainability at the core of marketing practices. It exposes the disturbing reality of marketing's current relationship with various environmental and societal issues, challenging the traditional role of marketing and its cultural norms. The book goes on to present a compelling vision for change and provides practical strategies for marketing professionals to transform their daily work and the industry as a whole into a force for good.

This guide is particularly valuable for marketing and sustainability professionals who are navigating their company's sustainable transformation while avoiding the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, the book offers in-depth advice and showcases real-world success stories from companies of all sizes, including Tony's Chocolonely, The Onlii, and AkzoNobel.

By embracing sustainable marketing practices, businesses can not only contribute to the betterment of the environment and society but also enhance their competitive advantage and reputation. As consumers become increasingly aware of the impact of their purchases on the planet, they are increasingly seeking out brands that prioritize sustainability. By aligning with these values, businesses can build long-term relationships with customers and create a positive impact on the world.

In conclusion, sustainable marketing is no longer a choice but a necessity for the future. By embracing sustainable practices and implementing the strategies outlined in Sustainable Marketing, businesses can drive positive change and create a more sustainable and equitable world.

Weight: 522g
Dimension: 157 x 234 x 22 (mm)
ISBN-13: 9781398613133