Swarovski: My Role in Building the Brand

Stephen P. Somogyi, former VP of Swarovski Crystal Design, has written a memoir that details his 40-year career at the company, during which it transformed from a glass stone producer to a global brand. The book outlines his contributions to management, marketing, and product developments that helped shape the Swarovski brand worldwide. It describes how the first Swarovski jewelry collection was born in 1976 and how his initiatives took Swarovski crystal material into new markets. The growth in popularity of their gifts and jewelry since the 1980s is legendary, and the memoir offers insights into the untold details behind that legend.

Format: Paperback / softback
Length: 142 pages
Publication date: 01 February 2021
Publisher: Stephen P Somogyi

This captivating memoir by Stephen P. Somogyi, former Vice President of Swarovski Crystal Design, delves into his remarkable 40-year career during the company's transformative journey from a glass stone producer to a global brand. The book intricately details the author's significant contributions in management, marketing, and product development, which played a pivotal role in shaping the Swarovski brand's worldwide recognition.

Somogyi takes readers on a journey back to 1976, when the first Swarovski jewelry collection was born. He recounts his pioneering initiatives that expanded the reach of Swarovski crystal material into new markets, propelling the brand's growth into a legendary phenomenon. The surge in popularity of Swarovski's gifts, particularly their exquisite jewelries, since the 1980s has become a testament to the brand's extraordinary journey.

Through this narrative, Somogyi unveils some of the untold details behind the Swarovski brand's astronomical rise to global prominence. He provides insightful explanations for the remarkable speed with which the company evolved from virtual consumer anonymity to global recognition. This memoir offers valuable insights into the strategies, vision, and unwavering dedication that propelled Swarovski to its esteemed position in the luxury industry.

In conclusion, Stephen P. Somogyi's memoir is a must-read for anyone interested in entrepreneurship, luxury branding, or the captivating story of a company's remarkable journey. It provides a deep understanding of the factors that contributed to Swarovski's success and offers valuable lessons for aspiring leaders and entrepreneurs.

Weight: 274g
Dimension: 157 x 235 x 19 (mm)
ISBN-13: 9781998993307