Swipe, Scan, Shop: Interactive Visual Merchandising

Successful fashion merchandising, branding, and communication start with sensory and interactive shopping experiences. Swipe, Scan, Shop showcases how retailers are embracing the omnichannel retail experience, using virtual and augmented reality, beacon technologies, and facial recognition. Visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.

Format: Paperback / softback
Length: 200 pages
Publication date: 11 March 2021
Publisher: Bloomsbury Publishing PLC

Successful fashion merchandising, branding, and communication begin with captivating and interactive shopping experiences. In her beautifully illustrated and practical book, Kate Schaefer delves into the strategies employed by retailers to forge deep connections with shoppers, elevate the retail experience, and cultivate brand loyalty. Through case studies featuring notable brands like Amazon Go, FIT:MATCH, and Sephora, Swipe, Scan, Shop showcases how fashion retailers are embracing the omnichannel retail landscape, leveraging virtual and augmented reality, beacon technologies, and facial recognition, among other cutting-edge tools. As shoppers increasingly rely on digital devices to enhance their shopping journey, visual merchandisers are adapting by incorporating mobile technology to create compelling stories, alert shoppers to product locations and inventory levels, and enable product customization and sharing with friends. Accompanied by a comprehensive companion website featuring valuable resources and links to further information and videos discussed in the book, this practical guide empowers retailers to captivate, entice, and engage customers by seamlessly integrating social technology throughout the shopping experience.

Weight: 638g
Dimension: 207 x 254 x 14 (mm)
ISBN-13: 9781350092877