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EmmaBeckett

Tattooing and the Gender Turn: Labour, Resistance and Activism in a Male-Dominated Industry

Tattooing and the Gender Turn: Labour, Resistance and Activism in a Male-Dominated Industry

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  • More about Tattooing and the Gender Turn: Labour, Resistance and Activism in a Male-Dominated Industry


Tattooing and the Gender Turn explores the experiences of women tattoo artists in a male-dominated industry, revealing how tattooing has undergone a 'gender turn' and a shift in gender relations. It highlights how women artists negotiate gendered capital and labor amidst industry hierarchies and demands on authenticity, and how they are using online platforms to disrupt and challenge the problematic aspects of the industry.

Format: Hardback
Length: 152 pages
Publication date: 19 October 2023
Publisher: Emerald Publishing Limited


Since the 1990s, the West has witnessed a notable surge in the participation of women as professional tattoo artists. In order to explore this unique form of artistic expression through a sociological and feminist lens, Tattooing and the Gender Turn delves into the experiences of women tattoo artists in a historically male-dominated industry. Through extensive interviews with tattoo artists from the United States, the United Kingdom, and Australia, Emma Beckett conceptualizes the tattoo industry as a source of employment and labor, as well as a subculture. By employing a gendered lens, Beckett examines and problematizes the industry as an often unequal place of work and employment, highlighting how women artists navigate gendered capital and labor within industry hierarchies and demands for authenticity.

Furthermore, the book explores how women artists are leveraging online platforms to disrupt and challenge the problematic aspects of the tattoo industry, dismantling harmful behaviors and initiating positive change. By placing women artists and their experiences at the forefront of its analysis, Tattooing and the Gender Turn appeals to individuals with interests in subcultures, employment, and labor, as well as other male-dominated industries where women must navigate and negotiate the terms of their femininity to succeed in their chosen careers.

Weight: 354g
Dimension: 161 x 238 x 15 (mm)
ISBN-13: 9781802623024

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