Technology Brands in the Digital Economy

This edited volume explores the relationship between digital technologies and high-tech brands, tracing the mutual links, identifying the multidimensionality of interdependencies, and highlighting how new technologies drive the creation and global dissemination of these brands. It provides a comprehensive understanding of the impact of digital technologies on the process of high-tech brands' nascence and their growing role in networked economies and societies. The book is written for scholars and researchers from various disciplines and will be an invaluable resource for graduate and postgraduate students studying economic and social development, information and technology, worldwide studies, social policy, and comparative economics.

Format: Hardback
Length: 148 pages
Publication date: 10 March 2023
Publisher: Taylor & Francis Ltd

This edited volume delves into profound insights into the intricate relationships between digital technologies and high-tech brands, offering a comprehensive examination of both theoretical and empirical evidence. It traces the interconnectedness between these two phenomena, identifies the multifaceted nature of their interdependencies, and demonstrates how new technologies serve as the driving forces behind the creation and global dissemination of high-tech brands. In this context, the book also refers to various types of economic and social networks that, on the one hand, are the products of digital technologies, while on the other enforce the global visibility of high-tech brands.

The book makes a significant contribution to the existing body of knowledge, providing the reader with a wealth of evidence on how digital technologies shape the emergence and growth of high-tech brands. It seeks to bridge the gap between brand management and economic approaches to understanding the intricate interplay between digital technologies and high-tech brands. This multidisciplinary approach brings together a diverse range of viewpoints and perspectives, shedding new light on the enigmatic phenomena of high-tech brands as both inputs and outputs of technology-driven economies.

Technology Brands in the Digital Economy is designed for scholars and researchers from a diverse array of disciplines, with a particular focus on those addressing issues related to brands, economic development, growth, social development, and the role of technological progress in broader socio-economic progress. It will also serve as an invaluable resource for graduate and postgraduate students pursuing studies in economic and social development, information and technology, global studies, social policy, and comparative economics.

Weight: 450g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032026862