Technology Takers: Leading Change in the Digital Era

This book was awarded the 2019 Axiom Business Book Award - Business Technology,Bronze Medal. Users of twenty-first-century digital-era technologies are technology takers, accepting and adjusting to whatever the market offers them. Managers are increasingly unable to customize the digital-era technologies their organizations use, so they must respond to these changes using change leadership techniques to manage change, create value, and exploit the digital era's strategic opportunities.

Format: Hardback
Length: 224 pages
Publication date: 30 November 2018
Publisher: Emerald Publishing Limited

The 2019 Axiom Business Book Award - Business Technology, Bronze Medal, was awarded to this remarkable book. In the digital age, users of twenty-first-century technologies have become accustomed to accepting and adapting to the market's offerings without question. This phenomenon mirrors the behavior of small firms that lack the market power to set prices and are thus forced to accept economic prices as dictated by the market. However, managers in the digital era face a distinct challenge: they are increasingly unable to customize the digital-era technologies their organizations employ.

Technology takers, who adopt and utilize these technologies without exerting much influence over their capabilities, find themselves at a disadvantage. They cannot expect to improve upon or customize the features of game-changing technologies such as Facebook, Google, the iPhone, blockchain, cloud-based enterprise resource planning systems, or other disintermediating innovations. The inability to modify available information technologies is a significant shock to leaders and managers alike. Cloud-based technologies, in particular, arrive with pre-defined processes developed by others, and users are required to adapt to new ways of working whenever these technologies evolve.

Refusing to adopt and adapt to digital-era technologies is no longer an option in today's rapidly changing business landscape. Change in the digital era is constant and transformative, requiring managers to respond proactively. Failure to do so will put them at risk of being left behind by their more agile counterparts. The constancy of change also necessitates organizations to embark on more than traditional one-off change management or transformation projects. To succeed in the digital era, astute leaders must employ change leadership techniques as a strategic approach.

This book serves as a valuable playbook for technology takers, providing them with the tools and strategies necessary to manage change, create value, and seize the strategic opportunities presented by the digital era. Drawing on extensive research and real-world case studies, the book offers insights and practical advice on navigating the complexities of the digital landscape and leveraging technology to drive business growth and success.

In conclusion, the 2019 Axiom Business Book Award - Business Technology, Bronze Medal, is a testament to the significance of this book in the digital age. It empowers technology takers with the knowledge and skills needed to thrive in the ever-evolving business landscape, where adaptability and innovation are paramount. By embracing change leadership techniques and leveraging the power of digital-era technologies, organizations can position themselves for success and remain competitive in the fast-paced world of today.

Weight: 394g
Dimension: 219 x 154 x 18 (mm)
ISBN-13: 9781787694644