Rosane Svartman
Telenovelas and Transformation: Saving Brazil's Television Industry
Telenovelas and Transformation: Saving Brazil's Television Industry
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This book explores how telenovelas can be preserved on multimedia platforms and the challenges this change may present. It also charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes.
Format: Paperback / softback
Length: 8 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd
This captivating book delves into the fascinating realm of telenovelas and their potential to shape the future of Brazilian television. Authored by renowned telenovela writer and scholar Rosane Svartman, it explores the unique characteristics of this genre, such as the number of episodes, melodrama influence, and audience impact on future writing. Svartman examines how these elements can be preserved on multimedia platforms while also addressing the challenges posed by this transition.
The book traces the evolution of telenovelas throughout history, highlighting their major influences and storytelling elements. It sheds light on the writing processes employed and offers insightful analysis of the business model of Brazilian corporate television in the context of hypermedia. Chapters delve into the evolving relationship between corporate television and audiences, as influenced by new interactive tools and technologies that amplify the power of viewers.
By combining empirical practices and theoretical frameworks, this book appeals to scholars and students of transmedia storytelling, television studies, Latin American media, and professionals working in these fields. It provides valuable insights into the dynamics of telenovelas and their role in shaping the media landscape in Brazil and beyond.
Weight: 453g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367543693
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