Television in the Streaming Era: The Global Shift

This ground-breaking study explores the transformations in the TV industry under the impact of globalizing forces and digital technologies, providing a comprehensive account of the industry's global shift from TV formats and transnational networks to the emergence of tech giants and streaming platforms.

Format: Paperback / softback
Length: 244 pages
Publication date: 06 April 2023
Publisher: Cambridge University Press

This groundbreaking study delves into the profound transformations that the TV industry has undergone in the face of globalizing forces and the advent of digital technologies. Through extensive research, Chalaby meticulously examines the intricate process of creating a digital value chain and the distinct value-adding segments that comprise the evolving video ecosystem. He provides a comprehensive account of the industry's global transition, from the development of TV formats and transnational networks to the rise of tech giants and streaming platforms. The author delves deep into the infrastructure and technology that support this ecosystem, employing global value chain theory as a lens. The book combines empirical data gathered over two decades of industry research, offering unique insights from television and tech executives.

The study highlights the significant impact of globalization on the TV industry, as it has facilitated the expansion of content production and distribution across borders. It explores how digital technologies have revolutionized the way TV programs are created, distributed, and consumed, leading to the emergence of new business models and revenue streams. Chalaby emphasizes the importance of understanding the complex dynamics of the global value chain in the TV industry, as it enables companies to optimize their operations and remain competitive in a rapidly evolving market.

One of the key findings of the study is the emergence of tech giants as dominant players in the TV industry. These companies have capitalized on their technological expertise and vast user base to create powerful platforms that offer a wide range of content, including original programming, movies, and TV shows. Chalaby argues that the rise of these tech giants has disrupted the traditional TV ecosystem, as they have bypassed traditional distribution channels and directly reached consumers through the internet. This has led to a shift in power dynamics, as traditional TV networks and studios are now competing with tech giants for viewers and advertising revenue.

Another important aspect of the study is the rise of streaming platforms as a significant source of revenue for the TV industry. Chalaby explains how these platforms have disrupted the traditional TV business model by offering a more personalized and convenient way for consumers to access content. He discusses the different business models adopted by streaming platforms, such as subscription-based models and ad-supported models, and how they have impacted the revenue generation of TV networks and studios.

The study also explores the impact of digital technologies on the production and distribution of TV programs. Chalaby discusses the use of cloud computing, machine learning, and artificial intelligence in the TV industry, as these technologies have enabled companies to streamline their operations, reduce costs, and create more engaging and personalized content for viewers. He highlights the importance of these technologies in the future of the TV industry, as they will continue to drive innovation and growth.

In conclusion, this groundbreaking study provides a comprehensive analysis of the transformations that the TV industry has undergone in the face of globalizing forces and digital technologies. Chalaby's insights into the digital value chain, value-adding segments, and the global shift from TV formats to tech giants and streaming platforms offer valuable perspectives for industry professionals, policymakers, and researchers. The study highlights the importance of understanding the complex dynamics of the global value chain in the TV industry, as it enables companies to optimize their operations and remain competitive in a rapidly evolving market.

Weight: 362g
Dimension: 152 x 228 x 15 (mm)
ISBN-13: 9781009199261