Tennis: A History from American Amateurs to Global Professionals

The Open era in 1968 marked the beginning of tennis as a professional sport, with Greg Ruth's book tracing its evolution from nineteenth-century lawn tennis to the modern game. It explores the economics and politics that made tennis a force in modern-day sports entertainment.

Format: Hardback
Length: 368 pages
Publication date: 27 July 2021
Publisher: University of Illinois Press

The year 1968 marked a significant turning point in the history of tennis, as it transitioned from a recreational activity to a fully-fledged professional sport. This pivotal moment was brought about by the introduction of the Open era, which marked a departure from the traditional amateur-only format of the game. In his book, Tennis: The Open Era, author Greg Ruth delves into the intricate details of how tennis evolved into the sport we know and love today.

Ruth's book spans a wide range of historical periods, from the secluded world of nineteenth-century lawn tennis to the era of the amateur-professional divide and the battles over commercialization that raged from the 1920s to 1968. Through his vivid storytelling, Ruth takes readers on a journey through the evolution of tennis, highlighting the key events and figures that shaped the game.

One of the most significant aspects of Ruth's book is his exploration of the economics and politics that played a crucial role in the professionalization of tennis. He delves into the various stakeholders who influenced the game, from the players themselves to the governing bodies, sponsors, and media outlets. Ruth sheds light on the complex negotiations that took place and the compromises that were made to bring tennis to the forefront of modern-day sports entertainment.

One of the most interesting chapters in Ruth's book is dedicated to the post-1968 expansion of tennis. He details how the game was transformed by the arrival of bankable superstars, the popularization of the womens tour, the emergence of rival governing bodies, and the influx of sponsorship money. Ruth explores how these factors shaped the game's trajectory, creating new opportunities for players and transforming the way it was marketed and promoted.

Tennis: The Open Era is a comprehensive and engaging book that offers a deep understanding of the history and evolution of tennis. Ruth's writing is accessible and informative, making it an ideal resource for both tennis enthusiasts and those interested in the broader world of sports entertainment. Whether you're a seasoned player or a casual fan, this book will provide you with a wealth of knowledge and insight into the world of tennis.

In conclusion, Tennis: The Open Era is a must-read for anyone who wants to gain a deeper understanding of the history and evolution of tennis. Author Greg Ruth's comprehensive and engaging storytelling provides a fascinating insight into the economics and politics that shaped the game, and his exploration of the post-1968 expansion is particularly insightful. This book is a valuable resource for tennis enthusiasts and sports fans alike, and it will undoubtedly inspire future generations of players and fans to appreciate the rich history and legacy of the sport.

Dimension: 235 x 156 (mm)
ISBN-13: 9780252043895