The 100 Trillion Dollar Wealth Transfer: How the Handover from Boomers to Gen Z Will Revolutionize Capitalism

Generation Z's focus on ethics, climate change, and purpose will change capitalism forever, with an unprecedented wealth transfer from the 'baby boomer generation to the young. Ken Costa works with this new generation to show how environmental concerns and anxiety about equality and diversity are driving the future of the markets. He also shows how we can build a more inclusive, purposeful capitalism that shifts focus away from the individual and more towards collaboration, compassion, and community.

Format: Hardback
Length: 256 pages
Publication date: 28 September 2023
Publisher: Bloomsbury Publishing PLC

‘A captivating exploration of the profound impact of Generation Z on the future of capitalism. Financial Times

This insightful book delves into the unique perspectives and values of Generation Z, shedding light on how they are shaping the future of business and society. Through extensive research and engaging narratives, the author reveals how Generation Z is driven by a strong sense of ethics, climate change awareness, and a desire for purpose. This generation is poised to make an unprecedented wealth transfer from the baby boomer generation, and they are bringing with them a fresh perspective on the future of the planet and of capitalism.

Ken Costa, who works closely with this generation, demonstrates how environmental concerns, social equality, and diversity are not just buzzwords but driving forces behind the markets. He highlights how the financial gap between age groups has led to various issues, such as cancel culture, fears of wokeness, generation rent, protest movements, and a re-evaluation of history. Costa offers practical solutions for building a more inclusive and purposeful capitalism that shifts focus away from individualism and towards collaboration, compassion, and community.

This book is a must-read for readers interested in understanding the future of capitalism, the potential challenges and opportunities that lie ahead, and the critical role that boomers must play in collaborating with the energetic and inspiring young generation. It provides valuable insights into the changing dynamics of business, society, and the global economy, and offers a roadmap for building a more sustainable and equitable future.’

Weight: 452g
Dimension: 243 x 165 x 25 (mm)
ISBN-13: 9781399407632