Colin Barrow
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
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- More about The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing is a comprehensive book that covers all the modules of a top business school, including advertising, promotion, buyer behavior, and budgets. It also features case studies from successful businesses and is essential reading for professionals and students interested in expanding their knowledge.
Format: Paperback / softback
Length: 280 pages
Publication date: 03 May 2023
Publisher: Kogan Page Ltd
The 30 Day MBA in Marketing is a comprehensive guide that delves into the teachings and insights from the world's leading marketing courses. Covering a wide range of topics, from advertising and promotion to buyer behavior and budgets, this book offers a comprehensive overview of marketing principles and strategies. It includes all the modules typically found in a top business school curriculum, allowing readers to fill in any knowledge gaps and develop their creative, analytical, and decision-making skills.
One of the key strengths of The 30 Day MBA in Marketing is its array of fascinating case studies from some of the world's most successful businesses. These case studies provide real-world examples of how marketing skills drive success and showcase the practical applications of marketing concepts. By examining these case studies, readers can gain a deeper understanding of the challenges and opportunities that marketers face in today's competitive landscape.
The book is written in a concise and accessible style, making it suitable for professionals looking to accelerate their careers or students interested in expanding their knowledge of marketing. It is organized into manageable chapters, each focusing on a specific aspect of marketing. This allows readers to focus on their areas of interest and gain a deeper understanding of the subject matter.
In addition to its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing offers several valuable resources for further learning. It includes a glossary of marketing terms, a list of recommended readings, and an online resource center with additional case studies and interactive exercises. This makes it an invaluable resource for anyone who wants to continue their marketing education and develop their skills.
Whether you are a seasoned marketer looking to refresh your knowledge or a newcomer to the field, The 30 Day MBA in Marketing is an essential reading. Its comprehensive insights and accessible guidance will help you develop the skills and knowledge needed to succeed in today's competitive marketing landscape. So why wait? Start your journey to becoming a marketing expert today with The 30 Day MBA in Marketing!
Weight: 422g
Dimension: 234 x 156 x 16 (mm)
ISBN-13: 9781398611009
Edition number: 3 Revised edition
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