The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing is a comprehensive book that covers all the modules of a top business school, including advertising, promotion, buyer behavior, and budgets. It also features case studies from successful businesses and is essential reading for professionals and students interested in expanding their knowledge.

Format: Hardback
Length: 280 pages
Publication date: 03 May 2023
Publisher: Kogan Page Ltd

The 30 Day MBA in Marketing is a comprehensive guide that delves into the teachings and insights from the world's leading marketing courses. Covering a wide range of topics, from advertising and promotion to buyer behavior and budgets, this book offers a comprehensive overview of marketing principles and strategies. It includes all the modules typically found in a top business school curriculum, allowing readers to fill in any knowledge gaps and develop their creative, analytical, and decision-making skills.

One of the key strengths of The 30 Day MBA in Marketing is its array of fascinating case studies from some of the world's most successful businesses. These case studies provide real-world examples of how marketing skills drive success and showcase the practical applications of marketing concepts. By examining these case studies, readers can gain a deeper understanding of the challenges and opportunities that marketers face in today's competitive landscape.

The book is written in a concise and accessible style, making it suitable for professionals looking to accelerate their careers or students interested in expanding their knowledge of marketing. It is organized into manageable chapters, each focusing on a specific aspect of marketing. This allows readers to focus on their areas of interest and gain a deeper understanding of the subject matter.

In conclusion, The 30 Day MBA in Marketing is a valuable resource for anyone seeking to gain a comprehensive understanding of marketing principles and strategies. With its comprehensive insights and accessible guidance, this book is essential reading for professionals looking to advance their careers or students interested in expanding their knowledge of marketing. Whether you are a seasoned marketer or just starting your career, this book will provide you with the tools and knowledge you need to succeed in today's competitive business environment.

Dimension: 234 x 156 (mm)
ISBN-13: 9781398611023
Edition number: 3 Revised edition