The Aesthetics of Industrial Design: Seeing, Designing and Making

The textbook "The Aesthetics of Industrial Design" introduces design students to key principles of three-dimensional form, bridging aesthetics and practical design objectives. It equips students with the knowledge and understanding of how aesthetically superior design is distinct from lesser work and encourages them to critically reflect on their work and surroundings.

Format: Paperback / softback
Length: 200 pages
Publication date: 31 December 2021
Publisher: Taylor & Francis Ltd

This comprehensive textbook provides design students with a thorough introduction to the fundamental principles of three-dimensional form, seamlessly blending aesthetics and practical design objectives. It delves into the intricate aspects of visual perception and explores what distinguishes visually appealing and satisfying design. Authored by an experienced designer, educator, and researcher, The Aesthetics of Industrial Design equips students with the knowledge and understanding necessary to create aesthetically superior designs that stand apart from lesser works. The book elucidates the key principles and concepts that can be incorporated into students' own designs, fostering a spirit of investigation and experimentation with real-world design problems. It also empowers students to effectively communicate their design intentions through verbal and visual means. Moreover, the book encourages readers to critically reflect on their work and surroundings, employing cognitive science and the application of aesthetic theory to guide their exploration. Through numerous clear examples and illustrated case studies, the book brings together the various aspects of design, emphasizing the role of form-giving. It delves into the delicate balance between function, material, and appearance, providing in-depth explanations of common aesthetic faults and offering strategies to avoid them. Designed specifically for undergraduate- and postgraduate-level students within the design fields, this book uncovers the secrets to creating aesthetically successful products that readers can carry forward into their future practices.

Weight: 502g
Dimension: 174 x 245 x 18 (mm)
ISBN-13: 9781032024189