The Agent's Edge: Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate

Five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies to elevate real estate sales careers. He teaches agents of all levels how to win listings, take advantage of opportunities, and make their fortune in the fast-paced world of real estate sales. The book includes examples and stories from famous athletes and celebrities he has represented.

Format: Hardback
Length: 240 pages
Publication date: 20 July 2023
Publisher: HarperCollins Focus

For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels.

Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate.

In The Agents Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity, and make your fortune in the fast-paced, exciting world of real estate sales. Whether you've been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you.

In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented, including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan's lessons apply to real estate agents of all levels and all companies and work in any market.

Topics covered include:

How to Win Every Listing Interview
Marketing Yourself and Your Listings to Succeed
Tapping into the Power of Social Media (featuring Broke Agent Medias Eric Simon and Matt Lionetti)
Strategically Putting the "Agent" in Real Estate Agent
Turning Tired Old Techniques into Cutting Edge Strategies That Work
The Big Pay-off That Comes From Doing the Right Thing

Whether you're a new agent looking to make your mark in the industry or an experienced agent looking to take your business to the next level, The Agents Edge is a must-read for anyone who wants to succeed in the world of real estate sales. So why wait? Start implementing these strategies today and watch your career soar to new heights!

Weight: 344g
Dimension: 236 x 170 x 20 (mm)
ISBN-13: 9781400237708