The Agile Sales: Successfully shaping transformation in sales and service

The demands on companies are changing rapidly due to digitalization, and this book provides practical agile working principles and methods to make sales departments more innovative and agile. It offers custom-fit structures and frameworks to increase the agility of sales teams, and the basis for change is the common understanding and mindset of decision-makers. The book describes practicable agile structures and methods for developing sales and service teams in the direction of transformation and innovation capability.

Format: Paperback / softback
Length: 241 pages
Publication date: 10 February 2024
Publisher: Springer

The demands on companies are changing rapidly due to the digitalization revolution. Today's customers expect a seamless, convenient, solution-oriented, and accommodating experience across all communication channels. To meet these evolving expectations, businesses must have flexible, fast, and innovative sales and service departments. This book is a comprehensive guide to practical agile working principles and methods, aimed at transforming your sales department into a customer-centric hub.

Agile leadership and team principles form the foundation of this approach. By implementing custom-fit structures and frameworks, businesses can enhance the agility of their sales teams. The book provides valuable insights on how to successfully implement agile frameworks such as Kanban, Design Thinking, Shopfloor, and OKRs in the sales domain. It also addresses the prerequisites needed to facilitate this transformation, emphasizing the importance of a common understanding and mindset among decision-makers.

The book offers thought models and numerous practical tips for action. It emphasizes the strengthening of self-organization and the assumption of responsibility through a different understanding of the role of management. Building on this foundation, the book describes practicable agile structures and methods for developing sales and service teams in the direction of transformation and innovation capability.

The target audience for this book includes managing directors, sales managers, executives, consultants, and employees from the service and sales sectors. By embracing agile principles and methods, businesses can stay ahead of the competition, adapt to changing market dynamics, and deliver exceptional customer experiences.

Weight: 452g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658382889
Edition number: 1st ed. 2023