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Paul Myerson

The Art and Science of Demand and Supply Chain Planning in Today's Complex Global Economy

The Art and Science of Demand and Supply Chain Planning in Today's Complex Global Economy

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  • More about The Art and Science of Demand and Supply Chain Planning in Today's Complex Global Economy


The demand and supply chain planning process for manufacturers, distributors, and retailers has evolved from a manual to an integrated, timely process enabled by technology. This book provides a comprehensive understanding of the interconnected processes and practical application in today's complex global supply chain, with examples and cases to illustrate its practical application. It helps readers to learn how businesses can build strong relationships and integrate demand and supply planning activities to deliver customer value efficiently and effectively.

Format: Paperback / softback
Length: 410 pages
Publication date: 24 February 2023
Publisher: Taylor & Francis Ltd


The demand and supply chain planning process for manufacturers, distributors, and retailers has undergone a remarkable transformation over the years. It has evolved from a disjointed, unconnected, slow, inaccurate, and fairly manual set of processes to an integrated, timely, and highly efficient process enabled by the use and coordination of highly skilled individuals, lean and agile processes, and cutting-edge technology.

To make this complex set of processes work effectively, it is essential to recognize that there is an art and science aspect to the process that requires years of education and experience to fully grasp. This book aims to provide the reader with a comprehensive understanding of the interconnected set of processes in a best-practice application. Furthermore, examples and cases will be used to illustrate its practical application in today's complex global supply chain.

In addition, readers will gain a deep understanding of the concepts, tools, and techniques used in the efficient supply of goods and services in today's changing global economy. They will learn how businesses, through their supply chain, work internally and with their trading partners, both upstream and downstream, to build strong relationships and integrate demand and supply planning activities across the supply chain to deliver customer value efficiently and effectively. They will explore the tools and technologies enabling integration, as well as the critical drivers and key metrics of supply chain performance.

The demand and supply chain planning process has evolved significantly, and it is crucial for manufacturers, distributors, and retailers to stay up-to-date with the latest trends and technologies to remain competitive in today's fast-paced market. By fully understanding and implementing these processes, businesses can optimize their supply chain, reduce costs, and improve customer satisfaction.

Weight: 634g
Dimension: 229 x 154 x 27 (mm)
ISBN-13: 9781032249919

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