Bruno R. Cignacco
The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise
The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise
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- More about The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise
Business and work environments often assume employees are commodities, competitors are threats, resources are limited, and customers are scarce. This book challenges the reader to change their approach and focus on the human aspects of business activities, leading to positive ripple effects for all stakeholders. The author has refreshed the concepts and examples, including mission and vision, passion, business mindset, organizational learning, improvement of business conversations, constructive criticism, and relationships with stakeholders.
Format: Hardback
Length: 438 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd
Several deeply ingrained assumptions about the dynamics of work and business activities exist, which can be refuted. In the realm of business and work environments, prevalent notions include the perception of employees as mere commodities, competitors as threats, company resources as limited, and customers as scarce and challenging. This pervasive mindset ultimately leads to the question: Is there a way to conduct business activities more humanely?
The second edition of this book aims to challenge the reader to adopt a different perspective in business situations and prioritize the human aspects of business activities. The intended users of this knowledge, as well as those impacted by it, will undergo a significant transformation in their approach to business operations. By gradually testing and implementing the guidelines presented in this book, both in the business environment and in the workplace, readers can expect to reap positive ripple effects.
The author has thoroughly revised and updated all the concepts and examples introduced in the first edition, encompassing various aspects related to mission and vision, passion, business mindset, organizational learning, improvement of business conversations, use of constructive criticism, and betterment of relationships with the most relevant stakeholders (customers, suppliers, intermediaries, community, employees, etc.). Additionally, the author delves into the discussion of creativity and the innovation process, as well as other relevant aspects related to a healthy business environment. Furthermore, numerous real-life examples of companies that have adopted a loving attitude towards their stakeholders are provided, highlighting the importance of this approach in the current business landscape.
Dimension: 254 x 178 (mm)
ISBN-13: 9781032445434
Edition number: 2 ed
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