The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences

Italian brands are known for creating premium, sought-after products. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations, as detailed by businessman Riccard Illy in "The Art of Excellent Products." By applying these principles, you can ensure your products meet or exceed the quality necessary to be ultra-competitive.

Format: Paperback / softback
Length: 208 pages
Publication date: 31 March 2022
Publisher: HarperCollins Focus

Italian brands are renowned for producing some of the most premium and sought-after products worldwide. In order to compete effectively in the modern marketplace, it is crucial to learn from the proven business principles that have been employed by Italian brands for generations. While the secret behind Italian brands' success has been shrouded in mystery until now, businessman Riccard Illy has revealed personal experiences using these Italian business standards to run his family's world-renowned coffee company for several decades.

Despite facing intense competition from Starbucks and Coffee Bean, the Illy empire has maintained its position as the leading coffee industry player by adhering to key Italian business principles and values. In his book, "The Art of Excellent Products," Riccard Illy shares valuable insights on how to approach research and development to enhance product quality and brand reputation. He explains how Italians have created numerous enduring brands and offers practical strategies for approaching the marketplace to ensure that products stand out as the preferred choice.

By applying these principles to their businesses, entrepreneurs can ensure that their products meet or exceed the high quality standards required to remain ultra-competitive in today's market, even in industries where new companies continuously challenge established brands. "The Art of Excellent Products" provides a comprehensive guide for entrepreneurs seeking to emulate the success of Italian brands and create products that resonate with consumers and stand the test of time.

Weight: 196g
Dimension: 140 x 211 x 18 (mm)
ISBN-13: 9781400225101