The Authenticity Complex

Sheena Iyengar's new book, Find Your Blue, explores the concept of authenticity and how it can help us navigate a world of complexity and plenty. She uses her own experiences as a blind, Indian-American female social scientist to illustrate the importance of authenticity and offers practical techniques for developing a more authentic sense of self.

Format: Paperback
Publication date: 24 August 2023
Publisher: Little, Brown

A decade ago, Sheena Iyengar's groundbreaking book "The Art of Choosing" revolutionized our understanding of decision-making in a complex and abundant world. Now, in her latest masterpiece, "Find Your Blue," she delves into the realm of authenticity, a web of concepts, commitments, and practices shaped by our evolving beliefs. Despite our vast empirical knowledge, we find ourselves more confused and unsettled than ever before. In response to this perplexing situation, we are turning to authenticity to provide us with stability and propel us forward. "Find Your Blue" is a captivating memoir narrated by a blind, Indian-American female social scientist, as well as a scientific exploration of the concept of authenticity. In this remarkable and unique book, Sheena Iyengar courageously confronts the questions that many of us strive to avoid: "Who am I?" and "Given who I am, what should I choose?" Drawing on techniques developed and refined in her own laboratory, this extraordinary work will guide readers in expanding their perspectives on authenticity and creatively constructing a more comprehensive and authentic sense of their true selves.

Dimension: 234 x 153 (mm)
ISBN-13: 9781408712566