The Authenticity Complex

Sheena Iyengar's new book, Find Your Blue, explores the concept of authenticity and how it can help us navigate a world of complexity and plenty. She uses her own experiences as a blind, Indian-American female social scientist to illustrate the importance of authenticity and offers practical techniques for developing a more authentic sense of self.

Format: Hardback
Length: 320 pages
Publication date: 24 August 2023
Publisher: Little, Brown Book Group

A decade ago, Sheena Iyengar's groundbreaking book "The Art of Choosing" revolutionized our understanding of decision-making in a complex and abundant world. Now, in her latest masterpiece, "Find Your Blue," she delves into the realm of authenticity, a web of concepts, commitments, and practices shaped by our evolving beliefs. Despite our vast empirical knowledge, we find ourselves more perplexed and unsettled than ever. In response to this perplexing situation, we are turning to authenticity to bring us together and propel us forward. "Find Your Blue" is a captivating memoir narrated by a blind, Indian-American female social scientist, as well as a scientific exploration of the concept of authenticity. In this remarkable and unique book, Sheena Iyengar courageously confronts the questions we often strive to avoid: "Who am I?" and "Given who I am, what should I choose?" Drawing on techniques developed and tested in her own lab, this extraordinary work will guide readers in thinking more expansively about authenticity and creatively constructing a more authentic sense of who they truly are.

Dimension: 240 x 156 (mm)
ISBN-13: 9781408712573