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Ross A.Thompson

The Brain Development Revolution: Science, the Media, and Public Policy

The Brain Development Revolution: Science, the Media, and Public Policy

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  • More about The Brain Development Revolution: Science, the Media, and Public Policy

The science of human development informs our thinking about children and their development. The Brain Development Revolution explores the 1997 I Am Your Child campaign's impact, including voter initiatives to fund early childhood programs and a national campaign for prekindergarten education. It examines why brain development compels our attention, why we are – but shouldn't be – neurodeterminists, and the challenges of communicating developmental brain science.

Format: Paperback / softback
Length: 250 pages
Publication date: 07 September 2023
Publisher: Cambridge University Press


The field of human development provides valuable insights into our understanding of children and their growth. The Brain Development Revolution delves into the question of why brain development has emerged as the primary framework for comprehending child development and its implications. It outlines the 1997 I Am Your Child campaign, which garnered widespread attention through a sophisticated media communications effort, a White House conference, and other events. The campaign's impact is explored, including initiatives to fund early childhood programs and a national campaign for prekindergarten education. However, it also highlights several missed opportunities.

The study investigates the reasons why brain development demands our attention, the limitations of being neurodeterministic, and the challenges of communicating developmental brain science. This book examines the narrative framing of brain development, the selective messaging employed, and the overhyping of early program outcomes. Furthermore, it discusses proposals for improving science communication to better serve children and the public.

The Brain Development Revolution offers a comprehensive exploration of the role of brain development in understanding child growth and its societal implications. By examining the campaign's impact, challenges, and opportunities, it sheds light on the importance of effective science communication in shaping our understanding of children and their development.

Weight: 500g
Dimension: 152 x 228 x 20 (mm)
ISBN-13: 9781009304245

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