Daryl Fielding
The Brand Book: An insider's guide to brand building for businesses and organizations
The Brand Book: An insider's guide to brand building for businesses and organizations
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- More about The Brand Book: An insider's guide to brand building for businesses and organizations
The Brand Book is a straightforward and practical guide to the fundamentals of brands and branding, written in jargon-free language and featuring real-world examples and case studies. It includes templates and checklists to help anyone in business create their own powerful brand.
Format: Paperback / softback
Length: 232 pages
Publication date: 06 October 2022
Publisher: Quercus Publishing
Wonderful book which I couldn t put down.
Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense.
Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges.
Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand.
Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories.
Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.
The final chapter includes handy templates and checklists to help you develop your own brand.
A number one bestseller in branding and logo design
November 2022
Weight: 492g
Dimension: 145 x 199 x 23 (mm)
ISBN-13: 9781529420173
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