Skip to product information
1 of 1

Daryl Fielding

The Brand Book: An insider's guide to brand building for businesses and organizations

The Brand Book: An insider's guide to brand building for businesses and organizations

💎 Earn 73 Points (£0.73) on this item.

Regular price £14.64 GBP
Regular price £20.00 GBP Sale price £14.64 GBP
Sale Sold out
Taxes included. Shipping calculated at checkout.

YOU SAVE £5.36

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.

  • More about The Brand Book: An insider's guide to brand building for businesses and organizations


The Brand Book is a straightforward and practical guide to the fundamentals of brands and branding, written in jargon-free language and featuring real-world examples and case studies. It includes templates and checklists to help anyone in business create their own powerful brand.

Format: Paperback / softback
Length: 232 pages
Publication date: 06 October 2022
Publisher: Quercus Publishing


Wonderful book which I couldn t put down.

Charlie Marshall, CEO & Founder, Loaf

A healthy blast of brutally honest common sense.

Rory Sutherland, Vice Chairman, Ogilvy UK

This needs to be in all marketing/communication colleges.

Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand.

Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories.

Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.

The final chapter includes handy templates and checklists to help you develop your own brand.

A number one bestseller in branding and logo design

November 2022

Weight: 492g
Dimension: 145 x 199 x 23 (mm)
ISBN-13: 9781529420173

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details