Vincent Campbell,PaulSmith
The British Media Industries: An Introduction
The British Media Industries: An Introduction
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The British Media Industries provides an accessible introduction to the media in Britain, exploring its political, economic, and technological developments. It adopts a political economy approach and covers key issues such as ownership and control, government regulation, and corporate strategies. It is an essential textbook for undergraduate students studying British media industries.
Format: Hardback
Length: 200 pages
Publication date: 29 June 2023
Publisher: Taylor & Francis Ltd
The British Media Industries provides a comprehensive and accessible introduction to the workings of the media in Britain and the profound impact of recent political, economic, and technological developments on the nature of media industries today. Divided into two parts, this book begins by exploring various approaches to understanding contemporary media industries through the lenses of politics, economics, and technology. The second part delves deeper into specific issues and practices related to individual media industries, such as newspapers, magazines, film, television, music, video games, and social media. Adopting a political economy approach, the book aims to engage students in an engaging and accessible manner with key topics surrounding the ownership and control of different sectors of the British media, including the UK and EU government's regulation of the media, encompassing content regulation and market/economic regulation. Additionally, it examines the corporate strategies employed by leading media players, such as the BBC, Netflix, Google, and Apple.
This textbook serves as an essential resource for undergraduate students embarking on their studies of British media industries, offering valuable insights and perspectives. It is also relevant to students pursuing introductory courses in Media Management and Media Economics, providing a solid foundation for further exploration of these dynamic fields.
In conclusion, The British Media Industries is a comprehensive and insightful textbook that offers a valuable introduction to the complex and evolving media landscape in Britain. By examining the political, economic, and technological factors shaping the media industry, this book provides students with a solid foundation for understanding the key issues and practices that govern this dynamic sector. Whether you are a student seeking to gain a deeper understanding of the media or a professional looking to advance your knowledge in this field, this textbook is an indispensable resource.
Weight: 540g
Dimension: 246 x 174 (mm)
ISBN-13: 9781138226913
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