Vincent Campbell,PaulSmith
The British Media Industries: An Introduction
The British Media Industries: An Introduction
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Excellent- More about The British Media Industries: An Introduction
The book "Media Economics: An Introduction" is designed to engage students with the political economy of the media by examining key issues around content, economic regulation, ownership, and control. It presents systematic approaches to studying a range of media industries, with end-of-chapter exercises and case studies for an undergraduate readership.
Format: Paperback / softback
Length: 200 pages
Publication date: 29 June 2023
Publisher: Taylor & Francis Ltd
Designed to engage students with the complex and ever-evolving political economy of the media in a user-friendly manner, this comprehensive textbook delves into critical issues surrounding content, economic regulation, ownership, and control. By examining these key aspects, the book aims to provide a comprehensive understanding of the media industry and its impact on society.
Chapters dedicated to individual media industries offer insightful glimpses into the diverse practices and approaches employed within these sectors. These chapters showcase systematic methodologies for studying a wide range of media industries, making the content accessible and relevant to undergraduate students.
To enhance the learning experience, the textbook includes end-of-chapter exercises and case studies for each chapter. These practical exercises and real-world examples help students apply the theoretical concepts learned in the text and develop a deeper understanding of the media industry. Additionally, the accessible language used throughout the book ensures that students can easily grasp the material, regardless of their academic background.
By offering a comprehensive and interdisciplinary approach to the study of the media, this textbook serves as a valuable resource for students, scholars, and professionals interested in understanding the complex dynamics of the media industry and its role in shaping our modern world.
Weight: 388g
Dimension: 245 x 174 x 22 (mm)
ISBN-13: 9781138226920
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