The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries

The textbook "Digital Publishing: Strategy, Technology, and Innovation" is thoroughly revised and updated to cover key developments in the digital publishing business, including audiobooks, reading apps, eBooks, and new relationships with markets. It provides students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry, and includes cutting-edge international case studies.

Format: Hardback
Length: 260 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

The digital publishing landscape has undergone a remarkable transformation in recent years, driven by the proliferation of audiobooks, reading apps, eBooks, and the emergence of new relationships with markets. This dynamic shift has also seen the development of digital products and the adoption of open access models, reshaping the way books are created, distributed, and consumed.

In response to these developments, education has become crucial in equipping students with the digital literacy necessary to navigate the evolving publishing industry. This includes a comprehensive understanding of the growth of new publishing models, such as digital first publishing, SharePoint usage, crowdsourcing, and royalty systems across Europe.

To meet these demands, this textbook offers a comprehensive and up-to-date coverage of the digital publishing industry. It provides students with a deep understanding of the key concepts, trends, and challenges facing the industry, enabling them to make informed decisions and contribute to the future of publishing.

The textbook is organized into five chapters, each dedicated to a specific aspect of digital publishing. The first chapter explores the historical background and evolution of digital publishing, while the second chapter focuses on the growth of audiobooks, reading apps, and eBooks. The third chapter delves into the new relationships with markets, including digital distribution and marketing strategies. The fourth chapter explores the development of digital products, such as e-books and interactive content, and the fifth chapter examines open access models and their impact on the publishing industry.

Throughout the textbook, a range of cutting-edge international case studies are presented, showcasing the best practices and challenges faced by publishers in different regions. These case studies cover a wide range of topics, including digital first publishing, SharePoint usage, crowdsourcing, and royalty systems, providing students with real-world examples and insights into the industry.

In addition to its comprehensive coverage, the textbook is designed to be accessible to students with varying levels of academic background. It includes clear explanations, illustrations, and examples that help students grasp the complex concepts and theories presented in the text. The textbook also includes a comprehensive glossary and reference list, providing students with further resources for further study and research.

By providing students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry, this textbook is an essential resource for anyone interested in pursuing a career in digital publishing or exploring the evolving landscape of the book industry. Whether you are a student, professional, or simply a book lover, this textbook will provide you with the knowledge and skills you need to stay ahead of the curve in the ever-changing world of digital publishing.

Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9781138390577
Edition number: 2 ed