The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries

The textbook "Digital Publishing: Strategy, Technology, and Innovation" is thoroughly revised and updated to cover key developments in the digital publishing business, including audiobooks, reading apps, eBooks, and new relationships with markets. It provides students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry, and includes cutting-edge international case studies.

Format: Paperback / softback
Length: 260 pages
Publication date: 18 April 2022
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

The digital publishing industry has undergone significant transformations in recent years, driven by the growth of audiobooks, reading apps, eBooks, and new relationships with markets. This has led to the development of digital products and open access models, which have reshaped the way books are published and consumed.

In response to these developments, students need to acquire digital literacy to understand the growth of new publishing models and the challenges faced by the industry. This course aims to provide students with the necessary skills and knowledge to navigate the digital publishing landscape.

The course covers a range of cutting-edge international case studies that explore digital first publishing, SharePoint usage, crowdsourcing, and royalty systems across Europe. These case studies provide students with practical insights into the latest trends and practices in the digital publishing industry.

By the end of this course, students will have a comprehensive understanding of the digital publishing industry and the skills required to succeed in this rapidly evolving field. They will be well-prepared to pursue careers in digital publishing, marketing, and content management.

In conclusion, this course is designed to provide students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry. It includes a range of cutting-edge international case studies that address digital first publishing, SharePoint usage, crowdsourcing, and royalty systems across Europe. By the end of the course, students will have a comprehensive understanding of the digital publishing industry and the skills required to succeed in this rapidly evolving field.

Weight: 510g
Dimension: 246 x 174 (mm)
ISBN-13: 9781138390584
Edition number: 2 ed