The Business of Emotions in Modern History

The Business of Emotions in Modern History explores how businesses have relied on, leveraged, generated, and been shaped by emotions for centuries, with a broad temporal and global coverage. It highlights the emotional structures behind business decisions and relationships and opens a new avenue of research for both the history of emotions and business history.

Format: Hardback
Length: 288 pages
Publication date: 09 February 2023
Publisher: Bloomsbury Publishing PLC

The Business of Emotions in Modern History delves into the profound interplay between businesses and emotions throughout history,spanning from the early modern era to the present day across Africa,Asia,Europe,and North America. This comprehensive volume presents a collection of essays that explore the intricate relationship between emotions and business, shedding light on the immense potential for studying these two realms in tandem. By examining how emotions and emotional situations shape business outcomes and vice versa, the book offers valuable insights into the emotional underpinnings of business decisions and relationships.

Emotional labour within family firms, the emergence of affective corporate paternalism, and the role of specific emotions like trust, fear, anxiety, love, and nostalgia in fostering economic connections are just a few of the topics examined in this book. It serves as a groundbreaking exploration, opening up a new avenue of research for both the history of emotions and business history.

Through its rich and detailed analysis, The Business of Emotions in Modern History provides a deeper understanding of the complex dynamics that have shaped the business world over time. It challenges traditional narratives and encourages scholars and practitioners to explore new perspectives and methodologies in their studies of emotions and business. This book is a valuable resource for anyone interested in exploring the emotional dimensions of economic activity and the ways in which businesses have influenced and been influenced by the emotions of individuals and communities.

Dimension: 234 x 156 (mm)
ISBN-13: 9781350262492