The Business of Film: A Practical Introduction

The third edition of the book "The Business of Film: A Practical Guide to Film Financing, Distribution, and Marketing" is a comprehensive guide to the business of film, covering planning, production, financing, marketing, and distribution. It is updated to reflect the new challenges facing the industry due to Covid-19 and includes coverage of new indie films and distributors, virtual production, and the recent impact of global markets. It is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business.

Format: Paperback / softback
Length: 380 pages
Publication date: 27 October 2022
Publisher: Taylor & Francis Ltd

This third edition of the bestselling guide to the business of film takes readers on a comprehensive journey through the entire filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Renowned authors Stephen R. Greenwald and Paula Landry provide a practical, hands-on approach to understanding the intricate business aspects of this dynamic industry, covering a wide range of topics such as streaming, development, financing trends, regional/global/online distribution, shifting business models, exhibition, multi-platform delivery, marketing, VR/AR, virtual production, accounting, and more.

The book is extensively illustrated with real-life financing scenarios and charts/graphics, offering valuable insights into the financial aspects of film production. Additionally, it includes detailed case studies from projects across different budgets and markets, providing practical examples of successful strategies and challenges faced by filmmakers.

In response to the unprecedented challenges posed by COVID-19, this new and expanded edition has been thoroughly updated to reflect the latest developments in the film industry. It explores how the pandemic has impacted film financing and distribution, and offers guidance on navigating the new landscape. The book also includes coverage of new indie films and distributors, virtual production, and the significant impact of global markets, including the largest streamers like Netflix, Apple, and Amazon, on shaping the future of the business.

Whether you are a student seeking foundational knowledge of the film industry or a professional looking to advance your career, this book is an essential resource. It provides a comprehensive and up-to-date understanding of the business aspects of film, equipping readers with the skills and knowledge needed to succeed in this ever-evolving field.

In addition to the comprehensive text, the book offers extensive online support material, including downloadable forms and templates, PowerPoint slides, quizzes, and test banks. This additional resources further enhance the learning experience and provide valuable tools for students and professionals alike.

So, whether you are a budding filmmaker or a seasoned industry professional, this third edition of the bestselling guide to the business of film is your go-to resource for success in the world of cinema. Don't miss out on this opportunity to gain a competitive edge and thrive in the dynamic entertainment business.

Weight: 568g
Dimension: 153 x 229 x 24 (mm)
ISBN-13: 9781032108742
Edition number: 3 ed