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PaulWiddop,ChristosAnagnostopoulos,DanielParnell

The Business of the FIFA World Cup

The Business of the FIFA World Cup

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  • Condition: Brand new
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  • More about The Business of the FIFA World Cup

This book is the first to focus on the business and management of the FIFA World Cup, covering key issues and debates, the global context, and the technical processes. It is essential reading for students, researchers, and sport business professionals.

Format: Paperback / softback
Length: 276 pages
Publication date: 08 April 2022
Publisher: Taylor & Francis Ltd


The FIFA World Cup stands as one of the most significant sporting events in the world, captivating the attention of millions worldwide. In this comprehensive book, we delve into the intricate business and management aspects of this prestigious tournament, offering a unique perspective that spans from the initial stages of bidding and hosting decisions to the final legacies of the competition.

The book begins by introducing the global context in which the World Cup unfolds, providing a comprehensive survey of its history, evolution, and the geopolitical background that shapes bidding and hosting decisions. It examines all the key issues and debates that surround the tournament, including governance, corruption, security, and media coverage. Moreover, it delves into the technical processes that bring the World Cup to life, encompassing planning, finance, marketing, and fan engagement.

A special focus is placed on the Women's World Cup, with comprehensive analysis embedded in each chapter. The book also considers the significance of World Cup tournaments at the age-group level, shedding light on the developmental and educational benefits they offer.

As a vital resource for students, researchers, and sport business professionals, this book serves as an essential guide to understanding the complex world of global sport business. It provides a comprehensive analysis of the FIFA World Cup, its impact on society, and the opportunities it presents for growth and innovation. Whether you are an avid sports enthusiast, a business student, or a professional in the sport industry, this book offers valuable insights and perspectives that will enhance your understanding of the world's most prestigious sporting event.

Weight: 420g
Dimension: 155 x 233 x 20 (mm)
ISBN-13: 9780367640170

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