The Business of the FIFA World Cup

This book is the first to focus on the business and management of the FIFA World Cup, covering key issues and debates, the global context, and the technical processes. It is essential reading for students, researchers, and sport business professionals.

Format: Hardback
Length: 276 pages
Publication date: 08 April 2022
Publisher: Taylor & Francis Ltd

The FIFA World Cup stands as one of the most significant sporting events in the world, captivating the attention of millions worldwide. In this comprehensive book, we delve into the intricate business and management aspects of this prestigious tournament, providing a unique perspective that goes beyond the realm of sports.

Beginning with the initial stages of bidding and hosting decisions, we guide the reader through the intricate planning and organization required to execute a successful World Cup. We explore the various challenges and complexities involved, from securing funding and infrastructure to managing teams, players, and media attention.

The book also offers a comprehensive analysis of the global context in which the World Cup takes place. It explores the tournament's history, evolution, and the geopolitical background that shapes bidding and hosting decisions. We examine the key issues and debates surrounding the World Cup, including governance, corruption, security, and the media's role.

Furthermore, we delve into the technical processes that bring the tournament to life. From the initial planning and finance to marketing and fan engagement, we examine the various strategies employed to create a memorable and impactful event.

In addition to its focus on the World Cup, the book also includes an in-depth analysis of the Women's World Cup, recognizing its growing significance in the world of sports. We explore the unique challenges and opportunities that the Women's World Cup presents, as well as its impact on the broader sports ecosystem.

This book is an essential resource for students, researchers, and sport business professionals seeking to gain a deeper understanding of global sport business. It provides a comprehensive and insightful exploration of the FIFA World Cup, offering valuable insights and perspectives that will enhance your knowledge and expertise in this field.

Dimension: 234 x 156 (mm)
ISBN-13: 9780367640200