The Chief: The Life of Lord Northcliffe Britain's Greatest Press Baron

The Chief is the definitive biography of Alfred Harmsworth,1st Viscount Northcliffe,the first and greatest press magnate in history,and the genius who invented modern popular journalism. It chronicles his rise to power and his controversial influence in a politically critical period,based on exclusive access to the Harmsworth family archive. Lord Northcliffe was a visionary businessman,journalist,and patriot who founded the Daily Mail,Daily Mirror,The Times,and the Observer,and owned two-thirds of all the titles on Fleet Street.

Format: Paperback / softback
Length: 560 pages
Publication date: 17 August 2023
Publisher: Simon & Schuster Ltd

The turn of the century was a time of great change and innovation, as the world expanded in ways never seen before. Radio, telegraphs, and the advent of flight all brought new opportunities and challenges to society. Literacy and the right to vote were spreading across an ever-growing population, and politics and journalism were entering a period of intense competition. In this dynamic environment, Lord Northcliffe emerged as a powerful figure in the world of journalism. He was a visionary businessman who used cutting-edge technology to reshape the concept of news and challenge the outdated mores of traditional journalism. Lord Northcliffe was a tough and uncompromising businessman, often accused of megalomania. However, Andrew Roberts, in his book "The Chief," presents Northcliffe's ruthlessness in the context of a life of remarkable business skill, journalistic brilliance, distinguished wartime public service, and heartfelt patriotism. Roberts shows that Northcliffe was a genius, albeit a flawed one. He grew up on the outskirts of Dublin and, by the age of 27, presided over a magazine empire with the largest circulation in the world. By the time of his tragic early death in 1922, Northcliffe had founded the Daily Mail and Daily Mirror, as well as owned The Times and the Observer. At one point, he owned two-thirds of all the titles on Fleet Street.

The Chief provides exclusive access to the Harmsworth family archive, allowing readers to trace Lord Northcliffe's rise to power and his highly controversial influence in a politically charged era. Roberts delves into Northcliffe's personal life, including his relationships with his wife, children, and colleagues. He also explores the impact of Northcliffe's media empire on British society, including its influence on politics, culture, and public opinion. The book is a fascinating and comprehensive account of a remarkable man who played a pivotal role in the history of journalism and modern popular culture. It is a must-read for anyone interested in the power of the press, the history of media, and the shaping of modern Britain.

Weight: 390g
Dimension: 197 x 131 x 37 (mm)
ISBN-13: 9781398508712