The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Meghan Casey provides a step-by-step approach for successful content strategy, from planning and creating to delivering and managing. The book offers instructions, tools, and templates for identifying problems, assembling a team, preparing for transformation, aligning stakeholders, setting a compass, and creating, maintaining, and governing on-strategy content. Quality content increases value, while poor-quality content destroys it.

Format: Paperback / softback
Length: 336 pages
Publication date: 01 June 2023
Publisher: Pearson Education (US)

In this comprehensive guide, Meghan Casey offers a step-by-step approach to successful content strategy, encompassing everything from planning and creation to delivery and management. With this invaluable resource at your disposal, you'll gain the confidence to tackle challenging tasks such as effectively communicating the issues with your content to your boss or client, securing the necessary budget for content work, and aligning stakeholders on a shared vision. The Content Strategy Toolkit serves as your personal consulting firm, providing a comprehensive array of instructions, tools, and templates to address a wide range of challenges you may encounter.

By following the guidance in this book, you'll learn how to:

Identify and address problems with your content, convincing your bosses of its worth and the importance of investing in its improvement.

Assemble a talented and dedicated team for your content project, ensuring that all stakeholders are aligned and working towards the same goals.

Prepare your organization for the transformative journey of content transformation, addressing any resistance or barriers that may arise.

Understand your business environment and your audience, leveraging this knowledge to create content that resonates and meets their needs.

Align stakeholders on business objectives and user requirements, fostering a collaborative and effective approach to content strategy.

Set a clear compass for your content, defining its purpose, goals, and key metrics for success.

Develop, maintain, and govern on-strategy content, ensuring that it aligns with your overall business strategy and delivers measurable results.

Recognize the value of quality content and understand how it can increase the value of your organization. Conversely, poor-quality content can have a detrimental impact on your brand and reputation. Meghan's book offers specific, practical, and immediately actionable ideas to help you enhance the quality of your content, ensuring that it contributes to your organization's success.

Whether you're building a new content practice or retooling an existing one, this second edition of The Content Strategy Toolkit provides valuable insights and strategies to guide you toward success. With its deep exploration of three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook—this book is a must-read for anyone seeking to elevate their content strategy game.

Weight: 582g
Dimension: 179 x 234 x 23 (mm)
ISBN-13: 9780138059279
Edition number: 2 ed