The Corporate Newsroom: Steering Companies Efficiently Through Communication

Breaking down barriers, creating transparency in digital communication, and effectively targeting different audiences is critical to today's successful organizations. Establishing a Corporate Newsroom is the answer. This book discusses the theoretical approaches of communication and the corporate newsroom model, with a special emphasis on efficiency and effectiveness. Case studies illustrate how the corporate newsroom system can be used in the communication departments of organizations, such as Swiss Life Germany and the Dutch Police, and how it impacted communication strategies and results.

Format: Paperback / softback
Length: 154 pages
Publication date: 15 April 2022
Publisher: Springer Nature Switzerland AG

Breaking down barriers, creating transparency in digital communication, and effectively targeting different audiences is critical to today's successful organizations. Establishing a Corporate Newsroom is the answer.

The first part discusses the different theoretical approaches to communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.

The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organizations. The authors discuss real-life examples from Swiss Life Germany and the Dutch Police, among others, and show how the corporate newsroom method impacted communication strategies and results in these organizations.

This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

Weight: 240g
Dimension: 234 x 156 x 9 (mm)
ISBN-13: 9783030676445
Edition number: 2021 ed.