The Darker Side of Social Media: Consumer Psychology and Mental Health

The Darker Side of Social Media: Consumer Psychology and Mental Health explores the problematic issues and outcomes related to social media use by consumers, using psychological theories to understand and predict problematic online behavior. The book highlights key issues affecting consumer well-being and mental health, such as disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns. It provides actionable solutions for these problems and offers a conceptual model for further research. The book is a valuable resource for students, scholars, managers, and social media users, as well as parents, policymakers, and practitioners.

Format: Paperback / softback
Length: 220 pages
Publication date: 07 June 2024
Publisher: Taylor & Francis Ltd

The Darker Side of Social Media: Consumer Psychology and Mental Health delves into the intricate relationship between social media usage and consumer psychology, shedding light on the problematic issues and outcomes associated with this digital landscape. In its second edition, this comprehensive book employs psychological theories to explore and predict problematic online behavior within the context of mental health. Its mission is to provide valuable insights and solutions to address the significant challenges affecting consumer well-being and mental health due to the pervasive and excessive use of social media.

The book meticulously dissects the unintended consequences of excessive social media use, highlighting key concerns such as disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and severe privacy concerns, particularly impacting children and young people. It grapples with mental health disorders that can be exacerbated or correlated with excessive social media use, including anxiety, depression, self-harm, and eating disorders.

The authors undertake a thorough review of the various facets of the darker side of online presence, proposing actionable solutions for each of the identified problems. This book serves as a valuable resource for scholars and managers in the fields of marketing, advertising, public relations, business, marketing, psychology, communication, management, and sociology. It also holds relevance for social media users, those navigating new media platforms, parents, policymakers, and practitioners.

By examining the psychological implications of social media use, The Darker Side of Social Media: Consumer Psychology and Mental Health contributes to a deeper understanding of the complex dynamics between technology, consumer behavior, and mental health. It serves as a call to action, urging individuals, organizations, and policymakers to address the challenges posed by social media and promote healthier digital practices.

Weight: 354g
Dimension: 227 x 151 x 17 (mm)
ISBN-13: 9781032530673
Edition number: 2 ed