The Design Thinking Workbook: Essential Skills for Creativity and Business Growth

Design Thinking (DT) is a popular approach for corporate innovation and start-ups, helping people to craft fresh, new solutions to todays challenges and develop underlying skills in high demand in tomorrows economy. CJ Meadows and Charvi Parikh have distilled their expertise into this definitive guide for making the most of this approach for business growth and problem-solving.

Format: Paperback / softback
Length: 364 pages
Publication date: 18 October 2022
Publisher: Emerald Publishing Limited

Design Thinking (DT) has gained immense popularity in both corporate innovation and start-up ecosystems, serving as a powerful tool for individuals to generate fresh and innovative solutions to contemporary challenges. By nurturing underlying skills that are highly sought after in tomorrow's economy, such as creativity, critical thinking, collaboration, insight, empathy, experimentation, and more, DT empowers individuals to develop a mindset of continuous improvement and adaptability.

After extensive research and practical experience in Design Thinking, CJ Meadows and Charvi Parikh have compiled this comprehensive guide to maximize the benefits of this approach for business growth and problem-solving. In their book, The Design Thinking Workbook, they provide a step-by-step roadmap for acquiring the essential skills that underpin DT, while introducing practical tools, techniques, and processes that enable immediate application of DT in real-world scenarios.

Their experiential, exercise-driven, and visually engaging approach stimulates the part of the brain responsible for drawing, designing, and dreaming, making it accessible to anyone seeking to become a Design Thinker. Whether you are a business professional, policymaker, educator, social entrepreneur, or any other individual, DT offers a versatile framework for problem-solving, creativity development, and the design of innovative solutions that enhance the quality of life and boost business productivity.

By embracing the principles and practices of Design Thinking, individuals and organizations can unlock their full potential, adapt to rapidly changing environments, and create a positive impact on society. The future of innovation and problem-solving lies in the hands of those who embrace DT and continue to push the boundaries of what is possible.

Weight: 494g
Dimension: 152 x 229 x 24 (mm)
ISBN-13: 9781803821924