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The Digital Bespoke?: Promises and Pitfalls of Mass Customization

The Digital Bespoke?: Promises and Pitfalls of Mass Customization

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The book "The Digital Bespoke" explores the intersection of 3D printing, mass customization, human bodies, and digitally built objects, arguing that digital fabrication technologies have more in common with industrial predecessors than craft-based customization. It investigates the development of digital fabrication technologies and their uses, addressing their potential and challenges for a scholarly audience and design practitioners.

Format: Paperback / softback
Length: 172 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd


The Digital Bespoke delves into the realm of mass customization, 3D printing, human bodies, and the gradual transition towards digitally created objects tailored to individual specifications. The author contends that the customization modes offered by digital fabrication and mass production share more similarities with their industrial predecessors than with craft-based customization.

To support her theory, the author employs case studies from historical and contemporary practices across Europe, Africa, and North America, grounding her insights in real-world examples. Through these case studies, she explores the origins and distinct applications of digital fabrication technologies, highlighting their variations from established modes of production.

Digital fabrication and mass customization represent intricate ecosystems encompassing a wide range of technologies and practices. Both concepts are experiencing significant growth and hype, making it crucial to address not only their potential benefits but also the challenges they present. This book is written with a scholarly audience in mind, as well as design practitioners who are interested in the social and political implications of digital fabrication and mass customization. It serves as a valuable resource for students and researchers in digital and analogue design, technology, and material culture.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032131214

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