The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today

The Digital Selling Handbook provides actionable advice for sales professionals and business owners to grow sales in the increasingly virtual marketplace. It helps readers understand customer psychology and buying behavior in the new digital-first world, create a magnetic personal brand, engage customers earlier in the buying process, develop an evergreen lead machine, write articles, emails, and social media posts that trigger customer action, find and create new opportunities through outbound prospecting, and turn customer conversations into sales opportunities and revenue.

Format: Hardback
Length: 272 pages
Publication date: 01 December 2022
Publisher: McGraw-Hill Education

Actionable advice for sales professionals and business owners looking to grow sales in today's increasingly virtual marketplace: Rapid changes in where and how people live, work, and do business have led to significant shifts in how customers shop and buy virtually everything. Sales and marketing professionals must rethink their entire approach to engaging clients in the virtual marketplace or risk becoming irrelevant. The "Digital Selling Handbook" is a comprehensive guide that helps readers understand customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods, including creating a magnetic personal brand, engaging customers earlier in the buying process, developing an evergreen lead machine, writing articles, emails, and social media posts that trigger customer action, finding and creating new opportunities through outbound prospecting, and turning customer conversations into sales opportunities and revenue. Finding and attracting new business will always be one of the most vital aspects of business success, and those with the smartest, most forward-looking strategies will be the ones to come out on top. The "Digital Selling Handbook" provides everything you need to stay ahead of the curve and in front of the competition.

Weight: 478g
Dimension: 161 x 237 x 31 (mm)
ISBN-13: 9781264278862