The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change

Businesses must adapt to survive, but 70% fail to transform. David L. Rogers' book "The Digital Transformation Roadmap" identifies the five biggest barriers to digital transformation and offers a practical blueprint for organizational change.

Format: Hardback
Length: 328 pages
Publication date: 05 September 2023
Publisher: Columbia University Press

Digital transformation has become a hot topic in the business world, as organizations recognize the need to adapt to the rapid pace of technological advancements. However, despite the recognition, a staggering 70 percent of businesses fail to successfully transform. This failure is attributed to various factors, including bureaucracy, inertia, and traditional ways of working. In this context, the Digital Transformation Roadmap emerges as a valuable resource for leaders seeking to drive real change within their organizations.

Acclaimed author and C-suite advisor David L. Rogers argues that digital transformation goes beyond just updating products and business models; it requires a fundamental shift in the organization itself. Drawing on two decades of research and advisory work with companies across the globe, Rogers identifies the five key barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then offers practical insights and strategies for overcoming these barriers, drawing on examples of successful companies like Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

The Digital Transformation Roadmap is a comprehensive guide that provides a practical blueprint for organizational change. It is filled with real-world case studies and step-by-step planning tools, enabling leaders to navigate the complexities of digital transformation effectively. By focusing on the transformation of the organization rather than just the technology, Rogers helps leaders think beyond the constant churn of new technologies and rebuild their organizations for a world of constant change.

In conclusion, the Digital Transformation Roadmap is a must-read for leaders who are committed to driving real change within their organizations. By embracing the principles outlined in this book, leaders can overcome the barriers to digital transformation and build a resilient and adaptable organization that can thrive in the ever-changing business landscape.

Weight: 630g
Dimension: 161 x 236 x 31 (mm)
ISBN-13: 9780231196581