The Domino’s Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution

The Domino's Story is a book that outlines the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. It teaches how to create meaningful innovation without changing the core of a product, recognize and take advantage of unique opportunities to alleviate customer pain points, grow a company by taking a holistic approach, and deliver a quality experience that will keep customers calling for more.

Format: Paperback / softback
Length: 224 pages
Publication date: 06 September 2022
Publisher: HarperCollins Focus

The story of Domino's Pizza is a remarkable one, as it has transformed from a small pizza joint into one of the most successful restaurants in the world. In this book, "The Domino's Story," you will gain valuable insights and strategies that have contributed to the chain's remarkable success.

One of the key factors behind Domino's success is its commitment to innovation. The company has always been willing to think outside the box and create digital tools that emphasize convenience and put the customer first. For example, Domino's introduced the "Pizza Tracker" feature, which allows customers to track the progress of their orders in real-time. This innovative approach has not only increased customer satisfaction but also increased sales.

Another important aspect of Domino's success is its workplace culture. The company has created a positive and supportive environment for its employees, which has led to high levels of employee engagement and retention. This culture has also contributed to the chain's ability to innovate and adapt quickly to changing market conditions.

In addition to its innovative strategies and workplace culture, Domino's has also implemented a number of business practices that have contributed to its success. For example, the company has focused on expanding its delivery and takeout options, as well as its online ordering platform. Domino's has also invested in marketing and advertising, which has helped to increase its brand awareness and attract new customers.

Overall, "The Domino's Story" is a must-read for anyone who wants to learn about the strategies, workplace culture, and business practices that have made Domino's Pizza one of the most successful restaurants in the world. By adopting these practices, you can create a successful long-lasting business for your company as well.

Weight: 216g
Dimension: 139 x 214 x 21 (mm)
ISBN-13: 9781400232734