The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

The eighth edition of "The Dynamics of Persuasion" provides an accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples. It covers new scholarship on misinformation, health communication, and persuasion effects, including the Covid-19 pandemic, and examines important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized. It is an essential resource for courses in persuasion at the undergraduate and graduate levels.

Format: Hardback
Length: 480 pages
Publication date: 30 June 2023
Publisher: Taylor & Francis Ltd

The eighth edition of "The Dynamics of Persuasion" serves as a comprehensive guide for readers seeking to comprehend the profound influence and boundaries of persuasion in contemporary society. This edition maintains its accessible and intricate portrayal of the theoretical foundations of persuasive communication, utilizing contemporary and pertinent examples to illustrate these principles. It delves into new scholarship on misinformation, health communication, and the effects of persuasion, particularly in the context of the COVID-19 pandemic. Additionally, the book addresses critical issues such as racial injustice, climate change, and the challenges of persuading individuals who are politically and psychologically polarized. By integrating classic terms and approaches from previous editions with emerging global developments, the book aims to foster a more thoughtful and nuanced perspective on persuasion.

This eighth edition is an indispensable resource for courses in persuasion offered at the undergraduate and graduate levels within communication studies, psychology, and business programs. To accompany the text, online resources are available, including an Instructor Manual that provides sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos. Lecture Slides are also provided, and a Testbank is available for students to utilize.

For more information and to access these valuable resources, please visit: www.routledge.com/9781032268187.

Weight: 1070g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032268194
Edition number: 8 ed