The Economics of International Integration

The book provides an updated and comprehensive introduction to international business, covering key topics such as globalisation, trade, and investment. It includes case studies and discussion questions to enhance pedagogy and offers more material on non-EU trading blocs like NAFTA, ASEAN, and the WTO. The author, a renowned expert in the field, provides insights and expertise.

Format: Hardback
Publication date: 31 December 2023
Publisher: Taylor & Francis Ltd

Here is the rewritten text:

Enhanced Pedagogy: Case Studies and Discussion Questions

To enrich the learning experience, this textbook incorporates a wealth of case studies and discussion questions. These interactive elements encourage students to apply theoretical concepts to real-world scenarios, fostering critical thinking and problem-solving skills. By engaging with these cases, students gain a deeper understanding of the complexities of international business and develop a broader perspective on global economic issues.

Expanded Coverage: Non-EU Trading Blocs

In recognition of the growing importance of non-EU trading blocs, this textbook provides comprehensive coverage of key agreements such as NAFTA (North American Free Trade Agreement), ASEAN (Association of Southeast Asian Nations), and the WTO (World Trade Organization). These agreements play a pivotal role in shaping global trade and investment patterns, and understanding their implications is essential for students aspiring to work in the international business arena.

Reflection on Firm Affluence: Emphasizing the Role of Wealth

The textbook also emphasizes the role of firms in reflecting their increased affluence. It explores how firms adapt their strategies, products, and services to cater to the demands of affluent consumers, as well as the challenges and opportunities they face in this evolving market landscape. By examining the wealth dynamics, students gain insights into the impact of consumer preferences on business operations and the strategies employed by firms to capture the luxury market.

Authorial Expertise: A Trusted Source of Knowledge

The author of this textbook is a renowned expert in the field of international business. With extensive experience in academia and industry, the author brings a wealth of knowledge and insights to the table. Their expertise ensures that the content is current, relevant, and grounded in practical applications, making it an invaluable resource for students seeking to excel in the field.

In conclusion, this textbook offers an enhanced pedagogy through case studies and discussion questions, expanded coverage of non-EU trading blocs, and a focus on firms reflecting their increased affluence. With the author's authoritative expertise, students can gain a comprehensive understanding of international business and prepare themselves for success in the global marketplace.

Dimension: 234 x 156 (mm)
ISBN-13: 9780415318648