The End of Craving: Recovering the Lost Wisdom of Eating Well

The End of Craving is an international bestseller by Mark Schatzker that explores how our dysfunctional relationship with food began and how science is leading us back to healthier living and eating. He suggests that the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose. By restoring the relationship between nutrition and the pleasure of eating, we can hope to lead longer and happier lives.

Format: Paperback / softback
Length: 272 pages
Publication date: 08 December 2022
Publisher: Simon & Schuster

The international bestseller from award-winning writer Mark Schatzker, "The End of Craving," delves into the origins of our dysfunctional relationship with food and presents a path toward healthier living and eating. Over the past fifty years, we have engaged in an ongoing battle with food, implementing various diets and strategies to control our eating habits. However, our efforts have yielded disappointing results. Eighty-eight million American adults are prediabetic, one hundred million have high blood pressure, and nearly half of the population is now classified as obese. Despite our best intentions, the harder we strive to regulate our food intake, the unhealthier we become.

Mark Schatzker, in his book, poses a profound question: What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose? To answer this question, Schatzker embarks on a journey to uncover the lost art of eating and living well. He explores brain scanning laboratories, visits hog farms, and encounters cultural oddities and scientific paradoxes. Throughout his exploration, Schatzker reveals how decades of advancements in food technology have turned our brains' drive to eat against our bodies, perpetuating an unrelenting state of craving.

To overcome this predicament, Schatzker advocates for restoring the relationship between nutrition and the pleasure of eating. He suggests that by understanding the biological and psychological factors that influence our food choices, we can develop healthier eating habits and cultivate a positive relationship with food. By embracing the joy of eating and nourishing our bodies with wholesome foods, we can hope to lead longer and happier lives.

"The End of Craving" is an urgent and radical investigation that provides a roadmap for achieving optimal health. It combines cutting-edge science with ancient wisdom to offer a comprehensive approach to nutrition and well-being. The book challenges our societal norms and encourages us to reevaluate our relationship with food. It offers practical strategies for making healthier choices, such as incorporating more whole foods into our diets, practicing mindful eating, and reducing stress.

In conclusion, "The End of Craving" is a must-read for anyone who is interested in improving their health and well-being. By understanding the origins of our dysfunctional relationship with food and adopting healthier eating habits, we can break free from the cycle of cravings and lead fulfilling lives. Mark Schatzker's book offers a valuable perspective on nutrition and provides a roadmap for achieving optimal health and happiness.

Weight: 254g
Dimension: 140 x 211 x 22 (mm)
ISBN-13: 9781501192487