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StefanHeusinkveld,Marliekevan Grinsven,ClaudiaGroĂź,David Greatbatch,TimothyClark

The Flow of Management Ideas: Rethinking Managerial Audiences

The Flow of Management Ideas: Rethinking Managerial Audiences

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  • More about The Flow of Management Ideas: Rethinking Managerial Audiences

This book examines how management practitioners use management ideas in their work, arguing that a broader view of managerial audiences is essential to understanding their impact and nature. It is relevant to scholars, students, and reflective management practitioners.

Format: Paperback / softback
Length: 242 pages
Publication date: 21 March 2024
Publisher: Cambridge University Press


The pervasive dissemination of management ideologies, their frequent incorporation into textbooks and business school curricula, and their application in organizational change initiatives have sparked intense discussions regarding their influence on management and organizational practices. Drawing upon comprehensive analyses of the activities and related meaning-making of managerial audience members prior to, during, and after guru events with renowned management thinkers, this book offers a fresh perspective on how management practitioners engage with management ideas in diverse contexts throughout their professional lives. The authors contend that a broader, more nuanced, and more dynamic understanding of managerial audiences is crucial in comprehending the impact of management ideas and the nature of contemporary managerial work. This book is of significant interest to scholars and students pursuing studies in organization studies, knowledge management, and management consultancy, as well as reflective management practitioners.

The pervasive dissemination of management ideologies, their frequent incorporation into textbooks and business school curricula, and their application in organizational change initiatives have sparked intense discussions regarding their influence on management and organizational practices. Drawing upon comprehensive analyses of the activities and related meaning-making of managerial audience members prior to, during, and after guru events with renowned management thinkers, this book offers a fresh perspective on how management practitioners engage with management ideas in diverse contexts throughout their professional lives. The authors contend that a broader, more nuanced, and more dynamic understanding of managerial audiences is crucial in comprehending the impact of management ideas and the nature of contemporary managerial work. This book is of significant interest to scholars and students pursuing studies in organization studies, knowledge management, and management consultancy, as well as reflective management practitioners.


ISBN-13: 9781316633960

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