The Frontiers of Public Diplomacy: Hegemony, Morality and Power in the International Sphere

This edited volume explores the relationship between public diplomacy, hegemony, morality, and power. It argues that public diplomacy is not just a political communication term but also a moral term where actors convey a sense of their virtuosity and 'goodness' to international audiences. It provides a fascinating insight into public diplomacy from the under-researched angle of moral philosophy and ethics and offers a series of case studies of public diplomacy in peripheral settings.

Format: Paperback / softback
Length: 224 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This edited volume presents a groundbreaking exploration into the intricate relationship between public diplomacy, hegemony, morality, and power. Through a comprehensive examination of public diplomacy's "frontiers," scholars and students alike will gain a deeper critical understanding of the values and intentions that underpin this critical area of statecraft. The contributors to this volume redefine public diplomacy as not merely a political communications term but also a moral term, where actors strive to convey a sense of their virtuosity and "goodness" to international audiences. Consequently, the book offers a fascinating perspective on public diplomacy from the under-researched angle of moral philosophy and ethics, arguing that public diplomacy serves as a primary means through which international actors engage in moral rhetoric to achieve their power objectives.

The Frontiers of Public Diplomacy is a seminal work for scholars, students, and practitioners in the field. On a practical level, it offers a wealth of insightful case studies of public diplomacy in diverse contexts. However, at a conceptual level, it prompts readers to critically reevaluate their assumptions about public diplomacy and its role within the international system.

The book begins by examining the historical origins and evolution of public diplomacy, tracing its roots back to ancient times when diplomacy was primarily used for military and political purposes. It then explores the rise of public diplomacy in the modern era, particularly in response to the challenges posed by globalization, technology, and the rise of non-state actors.

One of the key themes of the book is the role of public diplomacy in promoting hegemony and maintaining global order. The contributors argue that public diplomacy is essential for states to project their power and influence on a global scale, and that it can be used to counterbalance the power of rival states and promote stability and peace. However, they also raise important questions about the ethical implications of public diplomacy, particularly in terms of its use to promote propaganda, manipulate public opinion, and undermine democratic institutions.

Another important theme of the book is the relationship between public diplomacy and morality. The contributors argue that public diplomacy is not just a tool for promoting state interests but also a means of promoting human rights. They highlight the importance of ethical principles such as respect for human rights, freedom of speech, and the rule of law in public diplomacy, and argue that these principles should be embedded in all aspects of public diplomacy practice.

The book also explores the role of public diplomacy in promoting social change and development. The contributors argue that public diplomacy can be used to promote cultural exchange, promote economic development, and promote peace and security. They highlight the importance of building partnerships between public and private sectors, and between different cultures and societies, in order to achieve these goals.

In conclusion, The Frontiers of Public Diplomacy is a groundbreaking exploration of the complex relationship between public diplomacy, hegemony, morality, and power. It provides a wealth of insights and perspectives on the subject, and is essential reading for scholars, students, and practitioners in the field. The book challenges readers to critically reevaluate their assumptions about public diplomacy and its role within the international system, and encourages them to embrace a more ethical and responsible approach to public diplomacy practice.

Weight: 453g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367771621