The Future of Feminism in Public Relations and Strategic Communication: A Socio-Ecological Model of Influences

Aldoory and Toth's socio-ecological model recognizes the influence of ideological, societal, mediated, and organizational factors in shaping norms and expectations for gender and race, aiming to build a feminist future in public relations.

Format: Paperback / softback
Length: 238 pages
Publication date: 18 June 2021
Publisher: Rowman & Littlefield

Aldoory and Toth present a comprehensive socio-ecological model for comprehending and constructing a feminist future in public relations. This approach recognizes the significant gaps in scholarship and practice that have been attributed to ideological, societal, mediated, and organizational factors, which have shaped norms and expectations related to gender and race. By taking into account these multifaceted influences, the model aims to foster a more inclusive and equitable approach to public relations that promotes gender equality and social justice.

The socio-ecological model proposed by Aldoory and Toth encompasses various dimensions. It recognizes the interconnections between individuals, organizations, and society as a whole, acknowledging that public relations practices are not isolated from broader social and cultural contexts. The model emphasizes the importance of examining the power dynamics and structures that perpetuate gender and racial inequalities in public relations. It suggests that these inequalities are not solely the result of individual biases or discrimination but are also influenced by broader societal norms, cultural beliefs, and economic systems.

To address these gaps, the socio-ecological model proposes a multi-level approach. It encourages public relations practitioners to critically analyze their own practices and beliefs, recognizing the potential for perpetuating gender and racial biases. It also calls for the development of more inclusive and equitable policies and practices within organizations, such as equal pay, diversity and inclusion training, and anti-discrimination measures. Moreover, the model emphasizes the importance of engaging with diverse communities and stakeholders to promote understanding and empathy.

In conclusion, Aldoory and Toth's socio-ecological model provides a valuable framework for understanding and building a feminist future in public relations. By recognizing the interconnections between individuals, organizations, and society, the model encourages practitioners to critically examine their practices and beliefs and work towards creating a more inclusive and equitable public relations industry.

Weight: 322g
Dimension: 231 x 153 x 13 (mm)
ISBN-13: 9781538128244